TY  - BOOK
AU  - Nagle, Thomas T.
AU  - Muller, Georg
TI  - The strategy and tactics of pricing : : a guide to growing more profitably 
SN  - 9780367247218
AV  - 658.816 N13s 2018 
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Includes index
ER  -