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  <titleInfo>
    <title>Essentials of marketing management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Pride, William M.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Ferell, O. C.</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Quezon City</placeTerm>
    </place>
    <publisher>C &amp; E Publishing, Inc.</publisher>
    <dateIssued>2019</dateIssued>
    <edition>Philippine edition</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>viii, 386 pages:  illustrations</extent>
    <extent>28 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">William M. Pride, O. C. Ferell.</note>
  <note>in English</note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">658.8 P93e 2019</classification>
  <identifier type="isbn">9789719811244</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">251212</recordCreationDate>
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