TY  - BOOK
AU  - Pride, William M.
AU  - Ferell, O. C.
TI  - Essentials of marketing management
SN  - 9789719811244
AV  - 658.8 P93e 2019 
PY  - 2019///
CY  - Quezon City
PB  - C & E Publishing, Inc.
KW  - Marketing
ER  -