01964nam a2200169Ia 450000500170000000800410001724501240005824000250018210000070020710000060021470000130022070000100023311000120024326000170025525001890027230013330046120260803094231.0251212s9999    xx            000 0 und d1 aLateral exchange markets : bhow social platforms operate in a networked economy /cRebeca Perren & Robert V. Kozinets.1 aJournal of Marketing  a82  d1  a1/3/20180 a20-36  aArticle  aEnglish :b,  aaccess-based consumption ; algorithm marketing ; collaborative cosumption ; consociality ; institutional theory ; lateral exchange markets ; platform economics ; service dominant logic  aLateral exchange markets (LEMs) are sites of technologically intermediated exchange between actors occupying equivalent network positions. To develop an enriched understanding of these markets, the authors develop a more broad-based and differentiated understanding of peer-to-peer, sharing, and access-based markets. They focus on two key axes: the extenxt of (1) consociality and (2) platform intermediation. Drawing on these attributes, the authors theoretically deduce four ideal types - Forums, Enablers, Matchmakers, and Hubs. Each type provides value in a different way. Forums connect actors, Enablers equip actors, Matchmakers pair actors, and Hubs centralize exchange. Twenty organizational cases reveal insights into the failure, adaptation, and success of LEMs. Lateral exchange markets shift responsibility for personal and exchange security to relevant personal actors, to institutions, or to the governing algorithms of technology platforms. Extending the general proposition that sociality increasingly infuses market logics, the findings suggest a new frontier in which social resources and software platform algorithms interact as operand resources whose negative consequences (e.g., opportunism) require careful managment through assurances and institutional arrangements matched to the type of LEM operation.