01849nam a2200217Ia 450000500170000000800410001724501910005824000250024910000070027410000060028170000130028770000100030011000120031026000170032225000630033930011000040294200720150294300300157499800100160499900170161420260803094231.0251212s9999    xx            000 0 und d1 aClustering, knowledge sharing, and intrabrand competition : ba multiyear analysis of an evolving franchise system /cMoeen Naseer Butt, Kersi D. Antia, Brian R. Murtha & Vishal Kashyap.1 aJournal of Marketing  a82  d1  a1/1/20180 a74-92  aArticle  aEnglish :b,  aclustering ; knowledge sharing ; competition ; franchising  aAs franchise systems expand, the clustering and resulting proximity of same-brand outlets often become contentious issues. The increased interactions among outlets may facilitate knowledge sharing, even while inducing intrabrand competition. Prior research has considered each possibility - knowledge sharing or intrabrand competition - in isolation, resulting in conflicting recommendations to the central question of whether multiple same-brand outlets should be close to or distant from one another. In this study, the authors take the perspective of the focal outlet and show that the opportunity to share knowledge afforded by clustering-based proximity may or may not be realized, depending on the motivation and ability of the proximal outlets to share knowledge, the focal outlet`s ability to absorb knowledge, and the governance context. An analysis of more than 8, 000 observations on the 988 outlets of a U.S.-based automotive service franchise system from 1977 to 2012, and corresponding outlet-level sales information from 2004 to 2012 provides support for the authors`s hypotheses.  2lcccprajpascuab2020-11-03 16:07:47djpascuae2020-11-03 16:07:47  b0c0d0e1f0g0h0i0j0  a11601  c11499d11499