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The four :
the hidden DNA of Amazon, Apple, Facebook, and Google /
Scott Galloway.
Galloway, Scott
1964-|eauthor
New York, New York :
Portfolio, Penguin,
Ã2017, 2018.
323 pages:
illustrations
17 cm
Includes bibliographical references (pages 275-301) and index.
9780735213678
Information services industry.
Strategic planning.
Consumer behavior.
Internet industry.
Google (Firm); Amazon.com (Firm); Apple Computer, Inc.; Facebook (Firm)
CIR
338.761004678 G16f 2018
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HS1662
in English
High School Library
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that`s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they`re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world`s first trillion-dollar company, can anyone challenge them?In the same irreverent style that has made him one of the world`s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can`t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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