01642nam a2200229Ia 450000500170000000800470001724501600006410000250022470000240024926000360027325000210030930000370033030000100036702000180037765000280039505000210042354600150044450509180045933600090137733700150138633800110140120260803094233.0251212s2023    xx            000 0 und d©©©1 aInternational marketing /cMichael R. Czinkota, Georgetown University, Ilkka A. Ronkainen, Georgetown University, Annie Peng Cui, West Virginia University.  aCzinkota, Michael R.  aRonkainen, IIkka A.  aBoston, MA :bCengage,c©2023.  aEleventh edition  axxix, 604 pages: billustrations  c28 cm  a9780357445129  aInternational marketing  a658.84 C99i 2023  ain English  aPart I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.  atext  aunmediated  avolume