01940nam a2200337Ia 4500 20260803094233.0 251212s2023 xx 000 0 und d©©© International marketing / Michael R. Czinkota, Georgetown University, Ilkka A. Ronkainen, Georgetown University, Annie Peng Cui, West Virginia University. Czinkota, Michael R. Ronkainen, IIkka A. Boston, MA : Cengage, ©2023. Eleventh edition xxix, 604 pages: illustrations 28 cm 9780357445129 International marketing CIR 658.84 C99i 2023 0 0 0 1 0 0 0 0 0 1 1 0 HED6423 in English College Library Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing. 0 text unmediated volume lcc BK jpascua 2023-07-25 15:22:29 jpascua 2023-08-16 09:13:19 11974 11701 11701 0 0 ddc 0 0 HED HED HED 2025-12-21 CIR CIR 658.84 C99i 2023 HED6423 2026-06-02 00:00:00 2025-12-21 BK