01274nam a2200241Ia 450000500170000000800470001724500790006410000210014326000340016425000190019830000370021730000100025450000190026402000180028365000280030165000230032905000300035254600150038250506000039733600090099733700150100633800110102120260803094236.0251212s2022    xx            000 0 und d©©©1 aDigital marketing : bstrategic planning & integration /cAnnmarie Hanlon.  aHanlon, Annmarie  aLos Angeles :bSAGE,c©2022.  aSecond edition  axvii, 454 pages: bIllustrations  c25 cm  aIncludes index  a9781529742800  aBusiness and Management  aInternet marketing  a658.87202854678 H19d 2022  ain English  a Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing  atext  aunmediated  avolume