01573nam a2200349Ia 4500 20260803094236.0 251212s2022 xx 000 0 und d©©© Digital marketing : strategic planning & integration / Annmarie Hanlon. Hanlon, Annmarie Los Angeles : SAGE, ©2022. Second edition xvii, 454 pages: Illustrations 25 cm Includes index 9781529742800 Business and Management Internet marketing CIR 658.87202854678 H19d 2022 0 0 0 0 1 1 1 0 0 1 1 0 HED6522 in English College Library Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing 0 text unmediated volume lcc BK jpascua 2023-08-14 15:17:22 dsolimen 2024-10-16 15:55:05 12001 11892 11892 0 0 ddc 0 0 HED HED HED 2025-12-21 CIR CIR 658.87202854678 H24d 2022 HED6522 2026-06-02 00:00:00 2025-12-21 BK