TY  - BOOK
AU  - Hanlon, Annmarie
TI  - Digital marketing : : strategic planning & integration 
SN  - 9781529742800
AV  - 658.87202854678 H19d 2022 
PY  - 2022///
CY  - Los Angeles
PB  - SAGE
KW  - Business and Management
KW  - Internet marketing
N1  - Includes index;  Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing
ER  -