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  <titleInfo>
    <title>Business research methods</title>
  </titleInfo>
  <name type="personal">
    <namePart>Schindler, Pamela S.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
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    <place>
      <placeTerm type="text">New York, NY</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>©2022</dateIssued>
    <dateIssued encoding="marc">2022</dateIssued>
    <edition>Fourteenth edition</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxi, 624 pages:  Illustrations</extent>
    <extent>28 cm</extent>
  </physicalDescription>
  <tableOfContents> Part I: Building the Foundation for ResearchChapter 1: Research Foundations and FundamentalsChapter 2: The Research Process: An OverviewChapter 3: Stage 1: Clarify the Research QuestionPart II: The Design of Business ResearchChapter 4: Stage 2: Research Design, An OverviewChapter 5: Stage 2: Sampling DesignAppendix: Calculate the Sample SizeChapter 6: Stage 2: Data Collection Design: Qualitative ResearchChapter 7: Stage 2: Data Collection Design: Observation ResearchChapter 8: Stage 2: Data Collection Design: ExperimentsChapter 9: Stage 2: Data Collection Design: Survey ResearchPart III: MeasurementChapter 10: Stage 3: Measurement FoundationsChapter 11: Stage 3: Measurement QuestionsAppendix: Sources of Measurement QuestionsChapter 12: Stage 3: Measurement InstrumentsPart IV: Collect, Prepare, and Examine the DataChapter 13: Stage 3: Collect, Prepare, and Examine DataAppendix: Better TablesAppendix: Review: Describing Data StatisticallyPart V: Analyze and Interpret DataChapter 14: Stage 4: Hypothesis TestingChapter 15: Stage 4: Measures of AssociationPart VI: Stage 5: Report the ResearchChapter 16: Stage 5: Research Reports: Support Insights and RecommendationsAppendix: Better ReportsPart VII: Research Project OverviewChapter 17: An Integrated Example Case IndexAppendicesA Business Research Proposals and RFPs (with Sample RFP)B Focus Group Discussion GuideC Nonparametric Significance Tests D Selected Statistical TablesReferencesGlossaryIndexes</tableOfContents>
  <note type="statement of responsibility">Pamela S. Schindler.</note>
  <note>Includes bibliographic references and index</note>
  <note>in English</note>
  <subject>
    <topic>Industrial management</topic>
    <topic>Research methodology</topic>
  </subject>
  <classification authority="lcc">658.0072 Sch34b 2022</classification>
  <identifier type="isbn">9781264704651</identifier>
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    <recordCreationDate encoding="marc">251212</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260803094236.0</recordChangeDate>
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