Macro perspective of tourism and hospitality
text
xx
New York, NY
3G E-Learning
©2022
2022
monographic
und
xii, 448 pages: color illustrations
25 cm.
Chapter 1 Globalization Agenda in Tourism Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality Chapter 3 Marketing Communications Chapter 4 Global Branding Chapter 5 Destination Image and Ecotourism Chapter 6 Competetive Analysis of Resorts: A Strategic Perspective Chapter 7 Human Resource Management Chapter 8 Sustainable Tourism Chapter 9 Food and Wine Tourism Chapter 10 The Future of Tourism and Hospitality
authored and edited by 3G ELearning.
Includes bibliographic references and index
in English
Hospitality industry
Tourism industry
Tourist industry
338.6 M58 2022
978-1-98465-952-1
251212
20260803094237.0