Mcmurtry, Jeanette Maw,  <br/><br/>
Marketing:   for dummies / 
Jeanette Maw Mcmurtry. 
 - 6th Edition 
 - Canada :  John Wiley & Sons, Inc.,  c 2023. 
 - xiii, 382 pp.:   (some ill.)  23 cm. 
<br/><br/> Includes index 
<br/><br/>Introduction Part 1: Marketing in a Thriving Consumer Culture Part 2: Building a Strategy for LTV and ROI Part 3: Executing Across Channels Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO Part 5: Setting Your Brand Up for Sustainable Sales Part 6: The Part of Tens 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9781119894872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Sales & selling<br/>E-commerce
<br/><br/><label>Dewey Class. No.: </label>658.8 M47m 2023