TY  - BOOK
AU  - Mcmurtry, Jeanette Maw, 
TI  - Marketing: : for dummies 
SN  - 9781119894872
U1  - 658.8 M47m 2023 
PY  - 2023///
CY  - Canada
PB  - John Wiley & Sons, Inc.
KW  - Marketing
KW  - Sales & selling
KW  - E-commerce
N1  - Includes index; Introduction Part 1: Marketing in a Thriving Consumer Culture Part 2: Building a Strategy for LTV and ROI Part 3: Executing Across Channels Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO Part 5: Setting Your Brand Up for Sustainable Sales Part 6: The Part of Tens
ER  -