Rodolfa, Bernardo B.

Events management: introduction to meetings, incentives, coferences, exhibitions (mice), festivals & other special events (Revised Edition) / Bernardo B. Rodolfa. - Revised Edition - Intramuros Corporate Plaza Building : Mindshapers Co., Inc., c 2022. - xii, 202 pp.: 23 cm.

Includes bibliographic references

Table of Contents Chapter 1 : Overview of the MICE industry Chapter 2 : MICE in Focus Chapter 3 : Philippine Festivals and Other Celebrations Chapter 4 : Personal and Special Events Chapter 5 :Overview of the Event Management Chapter 6 : The Event Industry in General Chapter 7 : Your Role as a Manager Chapter 8 : Getting Started : On Gathering Information Chapter 9 : The Concept of the Event Chapter 10 : Screening the Event Concept Chapter 11 :Filling the Gaps of the Event Concept Chapter 12 : The Event Proposal Chapter 13 : Finalizing the Event Concept with the Event Team Chapter 14 : The Event Execution and Evaluation


in English

9786214063215


Special events--Management
Special events--Planning
Planning

394.26068 R69e 2022