Events management: introduction to meetings, incentives, coferences, exhibitions (mice), festivals & other special events (Revised Edition) /
Bernardo B. Rodolfa.
- Revised Edition
- Intramuros Corporate Plaza Building : Mindshapers Co., Inc., c 2022.
- xii, 202 pp.: 23 cm.
Includes bibliographic references
Table of Contents Chapter 1 : Overview of the MICE industry Chapter 2 : MICE in Focus Chapter 3 : Philippine Festivals and Other Celebrations Chapter 4 : Personal and Special Events Chapter 5 :Overview of the Event Management Chapter 6 : The Event Industry in General Chapter 7 : Your Role as a Manager Chapter 8 : Getting Started : On Gathering Information Chapter 9 : The Concept of the Event Chapter 10 : Screening the Event Concept Chapter 11 :Filling the Gaps of the Event Concept Chapter 12 : The Event Proposal Chapter 13 : Finalizing the Event Concept with the Event Team Chapter 14 : The Event Execution and Evaluation
in English
9786214063215
Special events--Management Special events--Planning Planning