Alminar-mutya, Ruby F.

Fundamentals of marketing for senior high shcool / Ruby F. Alminar-mutya. - Intramuros Manila : Unlimited Books Library Services & Publishing Inc., c2022. - xiv, 319 pp.: 25 cm.

Includes bibliographic references

CHAPTER 1: INTRODUCTION TO MARKETING SYSTEM 1 -- CHAPTER 2: MARKETING MIX ELEMENT 1: PRODUCT 29 -- CHAPTER 3: MARKETING MIX ELEMENT 2: PRICE 85 -- CHAPTER 4: MARKETING MIX ELEMENT 3: PLACE OF DISTRIBUTION 119 -- CHAPTER 5: MARKETING MIX ELEMENT 4: PROMOTIONS : CONSUMER EDUCATION AND CONSUMERS COOPERATIVE 221 -- CHAPTER 7: STRATEGIC MARKETING FUNDAMENTALS 251 -- CHAPTER 8: GLOBAL AND SOCIAL MARKETING -- BIBLIOGRAPHY 317


in English

9786214271085


Marketing
Business

658.8 Al49f 2022