TY - BOOK AU - Pineda, Ariel D., TI - Entrepreneurship fundamentals SN - 9786214061877 U1 - 658.421 P64e 2019 PY - 2019/// CY - Intramuros, Manila PB - Mindshapers Co., Inc. KW - Entrepreneurship KW - Business N1 - Includes bibliographic references; Preface -- Acknowledgment -- Chapter 1 Entrepreneurship overview 1 -- Chapter 2 Development of Business Plan 25 -- Chapter 3 The Market and Product 73 -- Chapter 4 Technical and Financial Aspect 99 -- Chapter 5 Concepts and Principles of Management 117 Summary "Entrepreneurship Fundamentals is a book written to equip students or its readers on the basics of business plan preparation and implementation. It aims to raise awareness and inspire students and readers to consider and take a look on the significant role an entrepreneur plays in nation building. Further, the book showcases the many benefits an entrepreneur could contribute in the community, society and the nation in terms of growth and development." --Preface ER -