Introduction Part One: The Fundamentals Winninf Over an Audience | Feelings, Not (Just) Facts | Show Your Receipts | Play the Ball...and the Man | Listen, Don`t (Just) Speak | Make Them Laugh Part Two: Tricks of the Trade The Rule of Three | Judo Moves | The Art of the Zinger | Setting Booby Traps | Beware of the Gish Galloper Part Three: Behind the Scences Confidence Is Everything | Keep Calm and Carry On | Practice Makes Perfect | Do Your Homework Part Four: In Conclusion The Grand Finale Notes Acknowledgements Index