Arenas, Chester Dave <br/><br/>
Tourism and hospitality marketing / 
Chester Dave Arenas. 
 - Sta. Cruz, Manila :  Edric Publishing House,  2021. 
 - 104 pages:  25 cm 
<br/><br/> Includes bibliography 
<br/><br/>An Overview of Marketing in the Hospitality -- Marketing Environment and SWOT Analysis -- The Marketing Strategy & the Role of Marketing in Hospitality -- The Marketing Management Process -- Product Mix -- Price Mix -- Place Mix -- Promotion Mix -- How to Create a Hotel Marketing Plan -- Developing a Marketing Strategy 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9786218179158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing<br/>Hospitality industry--Marketing
<br/><br/><label>LC Class. No.: </label>338.4791 Ar332 2021