00958nam a2200229Ia 450000500170000000800410001724500620005810000250012026000560014530000150020130000100021650000260022602000180025265000230027065000360029305000240032954600150035350503250036833600090069333700150070233800110071720260803094248.0251212s2021 xx 000 0 und d1 aTourism and hospitality marketing /cChester Dave Arenas. aArenas, Chester Dave aSta. Cruz, Manila :bEdric Publishing House,c2021. a104 pages: c25 cm aIncludes bibliography a9786218179158 aTourismxMarketing aHospitality industryxMarketing a338.4791 Ar332 2021 ain English aAn Overview of Marketing in the Hospitality -- Marketing Environment and SWOT Analysis -- The Marketing Strategy & the Role of Marketing in Hospitality -- The Marketing Management Process -- Product Mix -- Price Mix -- Place Mix -- Promotion Mix -- How to Create a Hotel Marketing Plan -- Developing a Marketing Strategy atext aunmediated avolume