TY  - BOOK
AU  - Arenas, Chester Dave
TI  - Tourism and hospitality marketing
SN  - 9786218179158
AV  - 338.4791 Ar332 2021 
PY  - 2021///
CY  - Sta. Cruz, Manila
PB  - Edric Publishing House
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
N1  - Includes bibliography; An Overview of Marketing in the Hospitality -- Marketing Environment and SWOT Analysis -- The Marketing Strategy & the Role of Marketing in Hospitality -- The Marketing Management Process -- Product Mix -- Price Mix -- Place Mix -- Promotion Mix -- How to Create a Hotel Marketing Plan -- Developing a Marketing Strategy
ER  -