Quality service management in tourism and hospitality /
3G E-Learning.
- Second edition
- New York, NY : 3G E-Learning, 2022.
- xv, 417 pages: illutsrations 25 cm 1 DVD (4 3/4 in.)
Includes bibliographic references and index
Tourism and Hospitality Services -- Service Quality in Tourism and Hospitality Services -- Service Marketing -- Service Quality, Customer Satisfaction, and Value -- Managing Service Failure nad Empowering Service -- Cross-Cultural Issues in Service Quality -- Meeting Guest Expectations through Planning -- Developing the Hospitality Culture: Everyone Serves -- Staffing for Sevice
" The 2nd edition of this book contains nine chapters. This book discusses methods for understanding what hospitality oragnizations want in order to improve services, covering strategies to evaluate customer satisfaction. The book aims to develop an awareness of the underpinning theories of quality as applicable to leisure and tourism. It also explores the challenges of managing tourism and hospitality businessess in order to produce maximun customer satisfaction." -- Backcover