02310nam a2200361Ia 4500 20260803094248.0 251212s2022 xx 000 0 und d Mass communication theories : explaining origings, processes and effects / Melvin L. DeFleur and Margaret H. DeFleur. DeFleur, Melvin L. DeFleur, Margaret H. New York : Routledge, 2022. Second edition ix, 356 pages: 25 cm Includes index 9780367533533 Mass media CIR 302.2301 D3619 2022 0 0 0 1 0 0 1 0 0 1 1 0 HED6692 in English College Library Introduction -- The Intellectual Foundations of Media Studies -- The Beginnings:Early Theories of Mass Communication -- Theories of Mass Communication Processes and Effects -- Theories of Influences on Individuals -- Theories of Influences on Society and Culture "The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"-- Provided by publisher 0 text unmediated volume lcc BK aambid 2024-11-18 10:45:41 dsolimen 2024-11-18 15:08:47 12968 12847 12847 0 0 ddc 0 0 HED HED HED 2025-12-21 CIR 302.2301 D3619 2022 HED6692 2026-06-02 00:00:00 2025-12-21 BK