Strategic management in tourism and hospitality w
Magpantay, Don M.
creator
Matias, Agusto R.
Vizconde, Angelie Marie L.
text
xx
Quezon City
Edric Publishing House
2021
monographic
und
124 pages:
25 cm
The Nature of Strategic Planning -- The Business Vision and Mission -- Analyzing a Company`s External Environment -- Analyzing a Company`s Resources and Competitive Position -- Crafting Strategy: the Quest for Competitive Advantage -- Strategy Analysis and Choice -- Executing the Strategies: Managment and Operations Issues -- Executing the Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues -- Corporate Governance and Ethics -- Total Quality Management Systems: Hospitality and Tourism Management
total quality management /Don M. Magpantay, Agusto R. Matias and Angelie Marie L. Vizconde.
Includes bibliographic references
in English
Tourism trade
Management
Hospitality industry
Management
Strategic planning
338.4791068 M2759 2021
9786218179547
251212
20260803094248.0