TY  - BOOK
AU  - Magpantay, Don M.
AU  - Matias, Agusto R.
AU  - Vizconde, Angelie Marie L.
TI  - Strategic management in tourism and hospitality  w/ 
SN  - 9786218179547
AV  - 338.4791068 M2759 2021 
PY  - 2021///
CY  - Quezon City
PB  - Edric Publishing House
KW  - Tourism trade
KW  - Management
KW  - Hospitality industry
KW  - Strategic planning
N1  - Includes bibliographic references; The Nature of Strategic Planning -- The Business Vision and Mission -- Analyzing a Company`s External Environment -- Analyzing a Company`s Resources and Competitive Position -- Crafting Strategy: the Quest for Competitive  Advantage -- Strategy Analysis and Choice -- Executing the Strategies: Managment and Operations Issues -- Executing the Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues -- Corporate Governance and Ethics -- Total Quality Management Systems: Hospitality and Tourism Management
ER  -