02643nam a2200349Ia 4500 20260803094250.0 251212s2023 xx 000 0 und d Customer relationship management : a global approach / Samit Chakravorti. Chakravorti, Samit Los Angeles : Sage, 2023. xv, 286 pages: 23 cm Includes bibliographic references and index 9781529767414 Customer relations Management Intercultural communication CIR 658.812 C3499 2023 0 0 0 1 0 0 1 0 0 1 1 0 HED6724 ; HED6862 in English College Library Establishing Foundations -- Planning and Implementation -- Maanging Stakeholder Relationships -- Improving Global CRM Implementation "Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: CRM foundations planning and implementation managing stakeholder relationships improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States"-- Provided by publisher. 0 text unmediated volume lcc BK dsolimen 2024-11-25 11:46:30 dsolimen 2025-01-22 13:25:25 13083 12959 12959 0 0 ddc 0 0 HED HED HED 2025-12-21 CIR 658.812 C3499 2023 HED6724 2026-06-02 00:00:00 2025-12-21 BK 0 0 0 0 HED HED HED 2026-01-19 0 CIR 658.812 C3499 2023 HED6862 2026-06-02 00:00:00 2026-01-19 BK