Herrera, Maricel D.

Tour and travel management / Maricel D. Herrera, Ferdinand Dondi C. Ocampo, Luzviminda O. Tugade. - 2021 edition - Manila, Philippines : REX Book Store, 2021. - xii, 241 pages: illustrations 25 cm

Includes bibliographic references and index

Fundamentals of Travels and Tours -- Historical Perspective of Travels and Tours -- Roles of Travel Agencies and Tour Operators -- The Business of Travel Management -- Travel Management -- Travel Management Cycle -- Tour Operations Cycle -- Online Travel Agencies (OTAS) -- Tour and Travel Agency Marketing -- Revenue Managament in Tour and Travel Agency Business -- Rethinling Sustainability in the Tour Operating Industry -- Risk Management in Travel Agency Business


in English

9786210403817


Tourism--Management
Travel industry

338.4791 H4335 2021