Gatchalian-Badilla, Maria Criselda G. <br/><br/>
Tourism and hospitality marketing / 
Maria Criselda G. Gatchalian-Badilla. 
 - Revised edition 
 - Manila, Philippines :  REX  Book Store,  2021. 
 - xii, 225 pages:  25 cm 
<br/><br/> Includes bibliographic references and index 
<br/><br/>Introduction to Tourism and Hospitality Marketing -- The Tourist Market and Segmentation -- Tourism and Consumer Behavior -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing in Tourism and Hospitality -- Promotional Tools: Advertising, Direct Marketing, Personal Selling, Public Relations and Sales Promotions -- Digital Marketing -- Distribution Channels in the Tourism and Hospitality Industry -- Destination Branding and Marketing -- Relationship Marketing -- Tourism and Hospitality Marketing and Its Future 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9786210427509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing<br/>Hospitality industry--Marketing
<br/><br/><label>LC Class. No.: </label>338.4791 G22 2021