01555nam a2200349Ia 4500 20260803094250.0 251212s2021 xx 000 0 und d Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla. Gatchalian-Badilla, Maria Criselda G. Manila, Philippines : REX Book Store, 2021. Revised edition xii, 225 pages: 25 cm Includes bibliographic references and index 9786210427509 Tourism Marketing Hospitality industry Marketing FIL 338.4791 G22 2021 0 0 0 1 0 0 0 0 0 1 1 0 HED6733 in English College Library Introduction to Tourism and Hospitality Marketing -- The Tourist Market and Segmentation -- Tourism and Consumer Behavior -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing in Tourism and Hospitality -- Promotional Tools: Advertising, Direct Marketing, Personal Selling, Public Relations and Sales Promotions -- Digital Marketing -- Distribution Channels in the Tourism and Hospitality Industry -- Destination Branding and Marketing -- Relationship Marketing -- Tourism and Hospitality Marketing and Its Future 0 text unmediated volume lcc BK dsolimen 2024-11-29 15:57:34 dsolimen 2024-11-29 16:06:49 13091 12967 12967 0 0 ddc 0 0 HED HED HED 2025-12-21 FIL 338.4891 G22 2021 HED6733 2026-06-02 00:00:00 2025-12-21 BK