TY  - BOOK
AU  - Gatchalian-Badilla, Maria Criselda G.
TI  - Tourism and hospitality marketing
SN  - 9786210427509
AV  - 338.4791 G22 2021 
PY  - 2021///
CY  - Manila, Philippines
PB  - REX  Book Store
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
N1  - Includes bibliographic references and index; Introduction to Tourism and Hospitality Marketing -- The Tourist Market and Segmentation -- Tourism and Consumer Behavior -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing in Tourism and Hospitality -- Promotional Tools: Advertising, Direct Marketing, Personal Selling, Public Relations and Sales Promotions -- Digital Marketing -- Distribution Channels in the Tourism and Hospitality Industry -- Destination Branding and Marketing -- Relationship Marketing -- Tourism and Hospitality Marketing and Its Future
ER  -