Lansangan-Cruz, Zenaida <br/><br/>
Micro perspective of tourism and hospitality / 
Zenaida Lansangan-Cruz. 
 - Manila, Publishing :  REX Book Store,  2019. 
 - x, 230 pages:  25 cm 
<br/><br/> Includes bibliographic references and index 
<br/><br/>The Psychology of Tourism -- The Sociology of Tourism -- Tourism and Culture -- Transportation Sector -- Accomodations -- Food and Beverages Sector -- Recreation and Leisure -- Tourist Attractions and Theme Parks -- The MICE Industry: Meaning and Importance -- Tourism Marketing -- Tourism Promotion -- Tourism Distribution Channel -- Tourism Planning -- Tourism Development 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9789712399107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry<br/>Tourism industry
<br/><br/><label>LC Class. No.: </label>338.4791 L29 2019