Product management /
Mahmood Alsaati.
- Burlington, Canada : Toronto Academic Press, 2024.
- [xviii] , 250 pages: 25 cm
Includes bibliographic references and index
Introduction to Product Management -- Product Strategy and Vision -- Product Design and Development Process -- Product Metrics and Analytics -- Developing and Executing a Launch Strategy -- Product Lifecycle Management -- Stakeholder Management and Communication -- Developing a Product Management Team
"Product management gauges changing customer needs. This book is an indispensable guide for anyone looking to develop, launch, and manage successful products in today`s fast-paced business landscape. Readers will learn how to conduct market research, build a product roadmap, prioritize features, create effective product teams, and measure success through data-driven analysis. Whether you`re a seasoned product manager or just starting out, this book is an essential resource for achieving product excellence and staying ahead of the competition." Website