Alsaati, Mahmood creator text xx Burlington, Canada Toronto Academic Press 2024 monographic und

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[xviii] , 250 pages: 25 cm "Product management gauges changing customer needs. This book is an indispensable guide for anyone looking to develop, launch, and manage successful products in today`s fast-paced business landscape. Readers will learn how to conduct market research, build a product roadmap, prioritize features, create effective product teams, and measure success through data-driven analysis. Whether you`re a seasoned product manager or just starting out, this book is an essential resource for achieving product excellence and staying ahead of the competition." Website Introduction to Product Management -- Product Strategy and Vision -- Product Design and Development Process -- Product Metrics and Analytics -- Developing and Executing a Launch Strategy -- Product Lifecycle Management -- Stakeholder Management and Communication -- Developing a Product Management Team Mahmood Alsaati. Includes bibliographic references and index in English Product management 658.5 Al781 2024 9781774697399 251212 20260803094250.0