TY  - BOOK
AU  - Alsaati, Mahmood
TI  - Product management
SN  - 9781774697399
AV  - 658.5 Al781 2024 
PY  - 2024///
CY  - Burlington, Canada
PB  - Toronto Academic Press
KW  - Product management
N1  - Includes bibliographic references and index; Introduction to Product Management -- Product Strategy and Vision -- Product Design and Development Process -- Product Metrics and Analytics -- Developing and Executing a Launch Strategy -- Product Lifecycle Management -- Stakeholder Management and Communication -- Developing a Product Management Team
N2  - "Product management gauges changing customer needs. This book is an indispensable guide for anyone looking to develop, launch, and manage successful products in today`s fast-paced business landscape. Readers will learn how to conduct market research, build a product roadmap, prioritize features, create effective product teams, and measure success through data-driven analysis. Whether you`re a seasoned product manager or just starting out, this book is an essential resource for achieving product excellence and staying ahead of the competition." Website
ER  -