02830nam a2200349Ia 4500 20260803094250.0 251212s2025 xx 000 0 und d Teaching public relations : principles and practices for effective learning / Peter M. Smudde. Smudde, Peter M. New York ; London : Routledge, Taylor & Francis Group, 2025. Revised edition xii, 187 pages: 23 cm Includes index 9781032805252 Public relations Study and teaching CIR 659.2071 Sm82 2025 0 0 0 1 0 0 1 0 0 1 1 0 HED6639 in English College Library Becoming a PR educator -- Public Relations Education (PRE) in Context -- Approaches for Teaching and Learning Befitting Public Relations Education (PRE) "Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. This book, however, is not a book of tips for teaching PR. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- Provided by publisher. 0 text unmediated volume lcc BK dsolimen 2024-12-16 10:52:06 dsolimen 2024-12-16 10:52:06 13147 13021 13021 0 0 ddc 0 0 HED HED HED 2025-12-21 0 CIR 659.2071 Sm82 2025 HED6639 2026-06-02 00:00:00 2025-12-21 BK