03302nam a2200373Ia 450000500170000000800410001724500810005810000220013926000520016125000180021330000230023130000100025450000480026402000180031265000400033065000220037094400080039205000210040094300300042194400120045195300120046354600150047595300200049050506200051052015390113059100060266933600080267533700150268333800110269894200740270999800100278399900170279395201180281020260803094251.0251212s2024    xx            000 0 und d1 aIntroducing communication research : bpaths of inquiry /cDonald Treadwell.  aTreadwell, Donald  aThousand Oaks :bSAGE Publications, Inc,c2024.  aFifth edition  axxviii, 317 pages:  c25 cm  aIncludes bibliographic references and index  a9781071886649  aCommunication research methodology.  aResearch methods.  aCIR  a302.2 T7101 2024  b0c0d0e1f0g0h1i0j0  b1c1d0  pHED6808  ain English  cCollege Library  aFoumndations: The Ideas that Shape Our Research -- Getting Started: From Inspiration to Implementation -- Ethics: Our Responsibilities as Researchers -- Resources: Reading, Recording and Reviewing Research -- Measurement: Research Using Numbers -- Sampling: Who, What and How Many? -- Statistics: Choosing and Using Quantitative Tools -- Surveys: Putting Numbers on Opinions -- Experiments: Researching Cause and Effects -- Content Analysis I: Quantitative Understandings of Words and Images -- Observation: Qualitative Understanding of Behaviors and Attitudes -- Now What? Reporting and Presenting Research Results  a"Welcome to communication research. Probably you are studying communication because you are attracted to its career or practice potential in some form-gamer, blogger, influencer, or public opinion researcher perhaps-or because some aspect of human communication such as interpersonal relationships, group performance, or virtual characters in virtual worlds has you intrigued and wanting to know more. This text introduces the "wanting to know more" side of communication with some emphasis on how research ties into the world of practice or applied communication. Ultimately, research is nothing more than a quest for answers but for both scholarly research and applied communication some answers are better or more dependable than others. In both cases, research must be able to stand up to criticism and questioning if it is to be useful. The generic questions that probe and test for well-planned and implemented research have much in common with the basic questions that journalists ask, and with the questions we should ask of any media content-especially in this era of misinformation and disinformation. Who did it? Why did they do it? When did they do it? Where did they do it? How did they do it? What happened? The answers to the first four questions will generally be self-apparent in research reports. Typically, you will find that scholars or practitioners (who) did the research for pragmatic or theoretical reasons (why). The date (when) and location of the study (where) will also be apparent"--Provided by publisher.  a0  atex  aunmediated  avolume  2lcccBKadsolimenb2024-12-19 15:24:23ddsolimene2024-12-19 15:24:23  a13171  c13043d13043  00102ddc4070aHEDbHEDcHEDd2025-12-21l0oCIR 302.2 T7101 2024pHED6808r2026-06-02 00:00:00w2025-12-21yBK