Tapping, Linda <br/><br/>
Introduction to mass communication and journalism / 
Linda Tapping. 
 - First edition 
 - Dublin, OH :  Oryson Press,  2023. 
 - [ix], 289 pages:  25 cm 
<br/><br/> Includes index 
<br/><br/>The Importance of Communication -- Communicative Rationality -- Advertising -- Television Advertisment -- Corporate Media -- parying for the Video Revolution -- News Media Coverage of Popular-Culture Culpability -- Usage of Various Electronic Media -- Comparing the Internet and other Nontraditional Media with Traditional Media -- A Demand-Side View Sustainability -- Operationalizing and Analyzing Exposure -- Phenomenological Medium Theory -- Electronic Media of the 21st Century -- Audience Valuation and Minority Media -- Preparing the Next Generation of Journalists 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9798887150956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication.<br/>Journalism.<br/>Communication.<br/>Mass media.
<br/><br/><label>LC Class. No.: </label>302.23 T168 2023