01262nam a2200265Ia 450000500170000000800410001724500720005810000190013026000390014925000180018830000210020630000100022750000190023702000180025665000240027465000160029865000190031465000160033305000210034954600150037050505760038533600090096133700150097033800110098520260803094251.0251212s2023    xx            000 0 und d1 aIntroduction to mass communication and journalism /cLinda Tapping.  aTapping, Linda  aDublin, OH :bOryson Press,c2023.  aFirst edition  a[ix], 289 pages:  c25 cm  aIncludes index  a9798887150956  aMass communication.  aJournalism.  aCommunication.  aMass media.  a302.23 T168 2023  ain English  aThe Importance of Communication -- Communicative Rationality -- Advertising -- Television Advertisment -- Corporate Media -- parying for the Video Revolution -- News Media Coverage of Popular-Culture Culpability -- Usage of Various Electronic Media -- Comparing the Internet and other Nontraditional Media with Traditional Media -- A Demand-Side View Sustainability -- Operationalizing and Analyzing Exposure -- Phenomenological Medium Theory -- Electronic Media of the 21st Century -- Audience Valuation and Minority Media -- Preparing the Next Generation of Journalists  atext  aunmediated  avolume