Tapping, Linda creator text xx Dublin, OH Oryson Press 2023 First edition monographic und

print

[ix], 289 pages: 25 cm The Importance of Communication -- Communicative Rationality -- Advertising -- Television Advertisment -- Corporate Media -- parying for the Video Revolution -- News Media Coverage of Popular-Culture Culpability -- Usage of Various Electronic Media -- Comparing the Internet and other Nontraditional Media with Traditional Media -- A Demand-Side View Sustainability -- Operationalizing and Analyzing Exposure -- Phenomenological Medium Theory -- Electronic Media of the 21st Century -- Audience Valuation and Minority Media -- Preparing the Next Generation of Journalists Linda Tapping. Includes index in English Mass communication Journalism Communication Mass media 302.23 T168 2023 9798887150956 251212 20260803094251.0