TY  - BOOK
AU  - Tapping, Linda
TI  - Introduction to mass communication and journalism
SN  - 9798887150956
AV  - 302.23 T168 2023 
PY  - 2023///
CY  - Dublin, OH
PB  - Oryson Press
KW  - Mass communication
KW  - Journalism
KW  - Communication
KW  - Mass media
N1  - Includes index; The Importance of Communication -- Communicative Rationality -- Advertising -- Television Advertisment -- Corporate Media -- parying for the Video Revolution -- News Media Coverage of Popular-Culture Culpability -- Usage of Various Electronic Media -- Comparing the Internet and other Nontraditional Media with Traditional Media -- A Demand-Side View Sustainability -- Operationalizing and Analyzing Exposure -- Phenomenological Medium Theory -- Electronic Media of the 21st Century -- Audience Valuation and Minority Media -- Preparing the Next Generation of Journalists
ER  -