Evans, Nigel G.  1955-|eauthor <br/><br/>
Strategic management for tourism, hospitality and events / 
Nigel G. Evans. 
 - Fourth edition 
 - London ; New York :  Routledge, Taylor & Francis Group,  2024. 
 - xliv, 752 pages:   color illustrations  25 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/>Strategy and the tourism, hospitality, and events contexts -- Analyzing the Internal Environment -- Analyzing the External Environment and SWOT -- Strategic Options -- Strategy in Action -- Case Analysis for Tourism, Hospitality and Events 
<br/><br/> "Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students` learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--|cProvided by publisher. 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9781032331836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management.<br/>Hospitality industry--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>910.684 Ev151 2024