01690nam a2200277Ia 450000500170000000800410001724500800005810000200013810000180015826000670017625000190024330000430026230000100030550000520031502000180036765000250038565000380041065000240044805000230047254600150049550502440051052006230075433600090137733700150138633800110140120260803094251.0251212s2024    xx            000 0 und d1 aStrategic management for tourism, hospitality and events /cNigel G. Evans.  aEvans, Nigel G.  d1955-|eauthor  aLondon ; New York :bRoutledge, Taylor & Francis Group,c2024.  aFourth edition  axliv, 752 pages: bcolor illustrations  c25 cm  aIncludes bibliographical references and indexes  a9781032331836  aTourismxManagement.  aHospitality industryxManagement.  aStrategic planning.  a910.684 Ev151 2024  ain English  aStrategy and the tourism, hospitality, and events contexts -- Analyzing the Internal Environment -- Analyzing the External Environment and SWOT -- Strategic Options -- Strategy in Action -- Case Analysis for Tourism, Hospitality and Events  a"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students` learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--|cProvided by publisher.  atext  aunmediated  avolume