Evans, Nigel G. creator 1955-|eauthor creator text xx London ; New York Routledge, Taylor & Francis Group 2024 Fourth edition monographic und

print

xliv, 752 pages: color illustrations 25 cm "Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students` learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--|cProvided by publisher. Strategy and the tourism, hospitality, and events contexts -- Analyzing the Internal Environment -- Analyzing the External Environment and SWOT -- Strategic Options -- Strategy in Action -- Case Analysis for Tourism, Hospitality and Events Nigel G. Evans. Includes bibliographical references and indexes in English Tourism Management Hospitality industry Management Strategic planning 910.684 Ev151 2024 9781032331836 251212 20260803094251.0