TY  - BOOK
AU  - Evans, Nigel G.
AU  - 
TI  - Strategic management for tourism, hospitality and events
SN  - 9781032331836
AV  - 910.684 Ev151 2024 
PY  - 2024///
CY  - London ; New York
PB  - Routledge, Taylor & Francis Group
KW  - Tourism
KW  - Management
KW  - Hospitality industry
KW  - Strategic planning
N1  - Includes bibliographical references and indexes; Strategy and the tourism, hospitality, and events contexts -- Analyzing the Internal Environment -- Analyzing the External Environment and SWOT -- Strategic Options -- Strategy in Action -- Case Analysis for Tourism, Hospitality and Events
N2  - "Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students` learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--|cProvided by publisher
ER  -