Hudson, Simon <br/><br/>
Marketing for tourism, hospitality & events :   a global & digital approach / 
Simon Hudson, Louise Hudson. 
 - Second edition 
 - Thousand Oaks :  Sage,  2024. 
 - xiv, 401 pages:   illustrations  24 cm 
<br/><br/> Includes bibliographic references and index 
<br/><br/>Today`s Marketing Environment -- Understanding Today`s Consumer -- Digital Marketing -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing -- Distribution -- The Role of Advertising and Sale Promotions -- Public Relations and Personal Selling -- Customer Service -- Marketing Research --  Tourism marketing Ethics 
<br/><br/> "This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--|cProvided by publisher. 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9781529628081 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Tourism.<br/>Tourism--Marketing.<br/>Tourism--Management.
<br/><br/><label>LC Class. No.: </label>658.8 H86m 2024