TY  - BOOK
AU  - Hudson, Simon
AU  - Hudson, Louise
TI  - Marketing for tourism, hospitality & events : : a global & digital approach 
SN  - 9781529628081
AV  - 658.8 H86m 2024 
PY  - 2024///
CY  - Thousand Oaks
PB  - Sage
KW  - Target marketing
KW  - Tourism
KW  - Marketing
KW  - Management
N1  - Includes bibliographic references and index; Today`s Marketing Environment -- Understanding Today`s Consumer -- Digital Marketing -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing -- Distribution -- The Role of Advertising and Sale Promotions -- Public Relations and Personal Selling -- Customer Service -- Marketing Research --  Tourism marketing Ethics
N2  - "This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--|cProvided by publisher
ER  -