02394nam a2200253Ia 450000500170000000800410001724501740005810000250023226000410025725000180029830000210031630000100033750000190034702000180036665000240038465000340040805000240044254600150046650502250048152013990070633600090210533700150211433800110212920260803094251.0251212s2024    xx            000 0 und d1 aThe New rules of marketing and PR : bhow to use content markering, AI, social media, podcasting, video, and newsjacking to reach buyers directly /cDavid Meerman Scott.  aScott, David Meerman  aHoboken, New Jersey :bWiley,c2024.  aNinth edition  axvii, 462 pages:  c23 cm  aIncludes index  a9781394282166  aInternet marketing.  aInternet in public relations.  a658.872 Sco832 2024  ain English  aHow the Web Has Changed the Rules of Marketing and PR -- Web-Based Communications to Reach Buyers Directly -- Action Plan for Harnessing the Power of the New Rules -- Action Plan for Harnessing the Power of the New Rules  a"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who don`t embrace these new technologies will quickly fall behind, putting them at a substantial competitive disadvantage compared to those who use these technologies skillfully. Therefore, the 9th edition is the most important update to the book yet. David Meerman Scott serves as an advisor to five AI companies and has used AI himself for years. In this new edition, he breaks through the hype to provide practical information and stories of success so readers can not only understand AI but also deploy AI tools in any size business. At the same time, while machines can certainly aid marketing in unprecedented ways, the 9th edition also shows why we need writers and designers and filmmakers and other creative people now more than ever. We learn insights about life from creatives in a way that AI never can--because AI can only build on what has come before. It`s important to remember that we need human-centric communications to show how organizations are making people`s lives better. In a world of AI, good communications, practiced by good humans, matters deeply."-- Provided by publisher.  atext  aunmediated  avolume