@book{13094,
	author = {Feroz, A. Karim and Khan, Gohar F.; Sponder, Marshall},
	title = {Digital analytics for marketing /},
	publisher = {Routledge Taylor & Francis Group,},
	year = {2024.},
	series = {Mastering business analytics},
	address = {New York ; London :},
	edition = {Second edition},
	note = {Includes bibliographical references and index}
}