02012nam a2200385Ia 4500 20260803094251.0 251212s2021 xx 000 0 und d Social media marketing / Tracy L. Tuten. Tuten, Tracy L. Thousand Oaks : SAGE Publishing, 2021. Fourth edition xvi, 466pages: 24 cm Includes bibliographic references and index 9781529731989 Internet marketing. Online social networks. Social media Marketing. Social marketing. CIR 658.872 T88 2021 0 0 0 1 0 0 1 0 0 1 1 0 HED6867 in English College Library Foundations of social media marketing -- Social media marketing strategy and planning -- The foru zones of social media -- Social media data management and measurement -- Social media marketing in practice "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand`s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the `four zones` of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- Provided by publisher. 0 text unmediated volume lcc BK dsolimen 2025-01-22 16:13:22 dsolimen 2025-01-22 16:14:01 13226 13098 13098 0 0 ddc 0 0 HED HED HED 2025-12-21 0 CIR 658.872 HED6867 2026-06-02 00:00:00 2025-12-21 BK